Foursquare Adds Another Search Feature: Check-In History Aimed at providing a richer user experience, Foursquare is once gain gaining momentum in the social media marketing landscape. Want to remember all the places you went last month? Or last year? With a fully-searchable history page, you can easily jump to all your past check-ins from any month [...]
Keywords are Important but Stuffing is NOT the Answer Last week, Google released its Penguin update to its existing search algorithm. This update was intended to target those sites which engage in black-hat SEO tactics and spam. A typical black-hat approach is keywords stuffing, so websites using this tactic to garner attention will likely be [...]
Yahoo! Small Business announced the launch of Yahoo! Marketing Dashboard Yahoo! Small Business announced the launch of Yahoo! Marketing Dashboard, a free tool that helps businesses discover new marketing opportunities aimed at growing their businesses, while also obtaining information about marketing results, online reputations, and website performance, and more all in one central location. With [...]
Bing offers a clean user experience with it's latest Redesign. Bing has redesigned it's search interface significantly. The new search results page offers a less cluttered look and feel than it's previous iteration. The results themselves become the main attraction. Rather than stuffing the page full of links and related advertisement clutter they're focused on [...]
Google announced today that PostRank is officially deprecated. We know social media is the rising star of SEO and Google is providing a new set of Social reports help you measure the impact of your social marketing campaigns and evaluate the effect those social media activities have on your overall goals. These four new reports [...]
For most small businesses, online marketing offers a better return on investment than traditional marketing. Online marketing is also much easier to track, analyze and plan for. If that is not enough, online marketing also happens in real time or close to it. Begin with Research and Testing A great starting point is determining which [...]
The rapid evolution and increasing relevance of the Internet has clearly made online advertising for small businesses a priority. Capable of reaching a wide range of audiences with content such as images, video, and audio, the Internet has become one of the most attractive advertising mediums for companies across the globe. Revenue growth for small [...]
Small businesses continually focus efforts toward increased online sales. Smart Internet marketers invest in procedures to boost conversions that have consistently and successfully worked across all business platforms. Consumer Intent Modeling provides raw information marketers need to immediately adjust and change their campaigns to produce instant quality traffic to their websites. Most marketers incorrectly assume the [...]
Brand Name vs. Search-Term Domain http://youtu.be/q-y2ETDnCaE One of the major decisions when initially creating a website is the domain name. The two general approaches are either a search-matched domain name or a brand-centric name. Search-matched domains have search related keywords in the name itself while brand-centric approaches typically use the company name as the domain [...]
A Successful Marketing Campaign consists of more than just a single-minded approach http://youtu.be/wc4eS1Bakek The search engine optimization industry has become commoditized. The market is flooded with “SEO professionals” that offer the same set of services such as Keyword Research, Link Building, Article Writing, and not much else. There is a systemic inefficiency occurring in the [...]
