For most small businesses, online marketing offers a better return on investment than traditional marketing. Online marketing is also much easier to track, analyze and plan for. If that is not enough, online marketing also happens in real time or close to it.
Begin with Research and Testing
A great starting point is determining which initiatives are the least productive segments of your marketing campaign. Use those marketing dollars to research and develop new outlets for online visibility. Consult with your Internet Marketing team to determine key indicators to monitor. Allocate that portion of your marketing budget to testing, and then focus on the segments that show the most promising results over the first 3 months.
Be Smart When Outsourcing
Online marketing strategies should not be initiated without significant planning and sufficient man power. The workload associated with successful web marketing campaigns cannot be underestimated. Most small businesses that dominate their online competition have a business partnership with an Internet Marketing team. Professional marketing firms have experience, and an established workflow that can save small companies time and expense. If outsourcing is a consideration, business owners need to interview numerous marketing firms to find out which can meet their needs best. Here are some more ideas on how to transition more marketing dollars into the online space from this news report.
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