MORRIS COUNTY, NJ
—
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Practice area · 02 · Ongoing + sprint

Attorney SEO Services New Jersey

Attorney SEO.
Getting your firm into the answer.

Legal search is one of the most competitive categories across any search platform. I’ve run campaigns for NJ law firms across organic SEO, local search, paid media, and now AI visibility. SEO isn’t dead but AEO is the new battleground.

Book a free consultationSee how it works
§ 01 · The stakes

Legal search is expensive. Organic isn’t.

NJ attorneys compete against national aggregators (Avvo, Justia, FindLaw), local rivals, and Google’s own AI overviews, all on the same results page. Legal generates the highest cost per lead of any industry. Organic rankings and AI citations cost the same whether you get one click or a thousand.

$100+
Avg cost per lead, legal industry — among the highest of any sector
58%
Searches ending without a website click
Growing
share
Legal research queries now triggering AI Overviews
§ 02 · Two surfaces

Two surfaces. Show up in both.

Google is still where most legal searches start. But a growing share of prospects ask ChatGPT or Perplexity who to call before they ever open a browser tab. Classical attorney SEO and AEO are different crafts with different metrics. Both are now necessary.
Traditional Attorney SEO

Earning a position on Google’s results page for practice area and location terms. The unit of success is a call from someone who clicked your link.

  • SurfaceGoogle SERP · Local Pack · GBP
  • MetricRank · CTR · calls
  • Won byAuthority · reviews · citations
  • Horizon90–180 days
AEO for Law Firms

Earning a mention inside an AI-generated answer. The unit of success is being the firm the model names when someone asks who to call.

  • SurfaceChatGPT · Perplexity · Google AIO · Gemini
  • MetricNamed in answer · rank within mentions
  • Won byEntity clarity · schema · Q&A content
  • Horizon30–90 days
§ 03 · Services

Three ways I work
with NJ law firms.

01

SEO Audit

ONE-TIME · 2 WEEKS
Full technical and content audit built for legal sites. Covers E-E-A-T gaps, practice area page structure, local pack standing, and an AI visibility baseline. Most firms begin here. You get a prioritized action list and a 60-minute walkthrough call.
  • Technical crawl & Core Web Vitals
  • E-E-A-T gap analysis
  • Practice area keyword map
  • Local pack & GBP status
  • AI visibility baseline (ChatGPT, Perplexity, AIO)
  • 90-day action plan
Start here →
02

Ongoing Law Firm SEO

MONTHLY
Technical maintenance, practice area content, GBP optimization, and local citations. Focused on the keywords that bring retained clients, not just traffic. Monthly reporting call.
  • Monthly technical maintenance
  • Practice area content production
  • GBP optimization
  • Local citation management
  • Monthly reporting call
Inquire →
03

AEO Sprint / Answer Engine

ADD-ON · 90-DAY SPRINT
Getting your firm named when someone asks ChatGPT or Perplexity who to call. Entity architecture, Q&A content, schema, and weekly AI visibility tracking. Built on top of the SEO foundation.
  • Attorney & LegalService schema
  • Entity clarity audit
  • Q&A content for practice areas
  • AI visibility monitoring (weekly)
  • Citation & mention building
Inquire →
§ 04 · Inside the tracker

Measurement,
not vibes.

Every engagement ships with a shared ranking and visibility tracker — search positions, AI mentions, and technical health. A preview below. The full product lives at dashboard.newjerseyseofirm.com.
AE
|
Y
Your Brand
EM
Visibility report · as of Apr 18, 2026

Your Brand

How Your Brand appears in generative search results across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

Last 30 days
▥ Overview↗ Competitors 6▦ Prompts 12∞ Citations 38→ Trends
Visibility score
55.0
+3.1 vs prior 30d
% of prompts mentioning Your Brand
Competitive rank
#2
of 6
Holding rank vs last period
Mentions
55
avg /100
Across 12 prompts × 5 platforms × 5 runs
Strongest platform
A
Claude
68 +7.8
Weakest: AI Overviews (43)
By platform

Per-platform performance

How your brand performs across each AI platform. Each card shows score, rank against competitors, and 30-day trajectory.

ChatGPT
#2
61/100
+4.2
Gemini
#2
54/100
+1.1
Claude
#1
68/100
+7.8
Perplexity
#3
49/100
-0.6
AI Overviews
#2
43/100
+2.4
Competitive set

Brand leaderboard

#
Brand
Visibility
Δ30D
By platform
1
CCompetitor A
58.2
+0.4
7251445866
2
YYour BrandYou
55.0
+3.1
6154684943
3
CCompetitor B
47.0
+0.1
4862395531
4
CCompetitor C
38.6
+8.7
3841523428
Cell intensity reflects score · Your Brand highlightedShowing 4 of 6
§ 05 · Method

How we’ll work together.

A linear engagement. No upsells, no surprise line items. You always know what stage we’re in.
STEP 01 · 30 MIN
01

Free intro call

I learn your practice areas, your market, and where you stand now. No pitch, no pressure.

STEP 02 · 2 WEEKS
02

Audit and plan

Technical crawl, E-E-A-T review, AI visibility baseline. You receive a prioritized 90-day plan and a walkthrough call.

STEP 03 · 90 DAYS
03

Execute

Implementation in public. Shared dashboard, weekly notes, monthly call. You see every change.

STEP 04 · ONGOING
04

Compound

Monthly retainer for firms that want results that compound. Cancel any month. No long-term contracts.

§ 06 · Deliverables

What you get.

A concrete artifact for every phase.
  • Technical audit + E-E-A-T reportwk 2
  • AI visibility baseline reportwk 2
  • Practice area keyword mapwk 2
  • Title and meta rewriteswk 3
  • Schema package (Attorney, LegalService, FAQPage)wk 4
  • GBP optimizationwk 4
  • Practice area content briefswk 5–7
  • Re-run AI visibility reports (weekly)wk 6–13
  • Monthly ranking reportongoing
§ 07 · FAQ

Five questions I hear from attorneys.

Do you work with solo practitioners or only large firms?+

Both. Most of my law firm clients are solo practitioners or small firms of 1 to 5 attorneys. The work scales to the practice, not the headcount. A solo personal injury attorney and a 4-person family law firm have different keyword targets and budgets; the approach adjusts accordingly.

Can you guarantee first-page rankings?+

No. Anyone who does is lying. What I can tell you is the keyword difficulty, your current position, and a realistic timeline based on the gap. I set that baseline in the audit before any money changes hands. If the numbers don’t justify the engagement, I’ll say so then.

How is this different from the SEO companies that cold-call law firms?+

Those are lead-gen operations built for volume. I take two new clients per quarter, total. When you hire me, I’m the one doing the audit, writing the content, and fixing the technical issues. There is no junior account manager between you and the work.

Do I need AEO if I already do SEO?+

Yes. If your prospective clients are asking ChatGPT or Perplexity who to call, and they are, you need a presence in those answers. The firms that establish AI visibility now will hold an advantage that gets harder to displace as the behavior compounds.

What practice areas do you work with?+

Personal injury, family law, criminal defense, estate planning, and business litigation. I don’t work with high-volume commodity practices where the SEO playbook is pure aggregator arbitrage. If your firm depends on relationships and reputation, search and AI visibility are levers worth pulling.

§ 08 · Next step

Ready to be the firm
they find first?

Book a free 30-minute consultation. I’ll tell you where you stand in search and in AI. No pitch, no pressure.

Book a free consultationhello@newjerseyseofirm.com