Most businesses are invisible
in search.
I help New Jersey businesses show up wherever search happens: Google, ChatGPT, Perplexity, AI Overviews. I’m an independent consultant based in Morris County. No agency overhead. No junior account managers. Just focused, expert work.
Google results now lead with AI overviews. ChatGPT answers direct questions without ever sending a click. Perplexity cites three sources and moves on. If your business doesn’t show up in traditional search or in AI results, you are, in practice, invisible to half the people looking for what you sell.
Most businesses are still optimizing for a 2019 web. AI SEO is what catches up: the integrated practice of being found across classical and AI search surfaces.
AI Search is one practice with three surfaces. SEO ranks you in lists. AEO lifts your content as the answer. GEO cites you as a source.
Underneath all three: clean technical SEO, real content, and earned authority. The work that wins on one surface mostly feeds the others, but the tactics differ enough that you need someone who treats them as one discipline.
Ranking in Google’s blue-link results. Users browse and click through. Pages, structure, backlinks, local signals. Also the foundation underneath the other surfaces. If technical SEO is broken, AI search is unlikely to surface your domain.
Your content lifted as the direct answer. Featured snippets, PAA boxes, voice responses, AI Overview pull-quotes. Question-shape content, schema markup, concise direct answers.
Cited as a source when AI engines generate answers. ChatGPT, Perplexity, AI Overviews, Claude. Entity consistency, third-party mentions, source-of-truth content.
Most marketing-agency copy treats these as three separate offerings. Most simplified takes collapse them into one bucket. The practitioner truth: the surfaces are related; where the work happens depends on the foundation underneath.
Illustrative dashboard using anonymized data. Real client dashboards mirror the structure — with your data.
I listen. You learn roughly where you stand. No pitch, no pressure. 30 minutes, video or phone.
Full technical crawl, content review, and AI-visibility pass. You receive a prioritized 90-day plan and a walkthrough call.
Implementation in public. Shared dashboard, weekly notes, and a monthly call. You see every change.
Monthly retainer for clients who want results that compound. Cancel any month. No long-term contracts.
I’ve practiced SEO since 2008 and built newjerseyseofirm.com in 2012, using it as a live testing ground for the same techniques I apply to client sites. What works here, works there.
I don’t run an agency. I don’t have junior account managers. When you hire me, you work with me. That’s the whole thing.
One client at a time, two engagements a quarter, no exceptions.
Schema is the layer search engines and LLMs read to interpret what your site is. Here's what counts as basics in 2026, what I layered on top, and what I caught getting wrong on my own rebuild.
I had sixty pages on my own SEO site. I kept five. The framework works the same on libraries ten or a hundred times the size. Volume isn't the question. Decision rules are.
I run an SEO firm. I rebuilt my site on Next.js. Most of my clients are on WordPress and that's the right call for them. Here's the honest version.
The work of being found wherever search happens. AI SEO is one practice with three surfaces: SEO ranks you in Google’s blue-link results and local pack, AEO lifts your content as the direct answer (featured snippets, PAA boxes, voice responses), and GEO cites you as a source when AI engines like ChatGPT, Perplexity, AI Overviews, and Claude generate answers. Underneath all three: clean technical SEO, real content, and earned authority. The audit tells you which surface is leaking and what to fix first.
Because the work requires attention I can’t manufacture. One client at a time means I know your site the way you know your business. When I cap intake, I’m protecting the quality of what I deliver to people already in an engagement, not just managing my schedule.
Depends on which surfaces your customers use. If they ask ChatGPT or Perplexity who to hire and you’re not in those generated answers, that’s GEO, separate from traditional SEO. If they search Google and your content isn’t in featured snippets or AI Overview lifts, that’s AEO, also separate. If they find you through referrals and your site just needs to convert, SEO is enough. The audit tells you which surfaces are leaking.
Start with the audit. It tells you where the actual problems are, and it sets the baseline we measure everything else against. Most clients come in thinking they need ongoing SEO and discover the real issue is technical or structural. The audit costs less than a month of retainer and gives you a clear picture before you commit to anything recurring.
No. Monthly retainers are month-to-month. The audit is a flat project. The AEO sprint is a fixed 90 days. If I’m not moving your numbers, you should be able to leave. I’d rather earn the relationship every month than lock you into something.
Book a free 30-minute consultation. No pitch, no pressure. Just an honest look at where you stand in search and in AI.