Google Fights Scams

Google reveals some data about their fight against scam ads

Google Fights Scam

Found this article on the Google blog that talks about their fight against spam-ads on Google and AdSense pages. Google has built technology to help identify, review and remove advertisers who attempt to trick customers with misleading claims, promote malware or to spam. Here is a look at some data which demonstrates the massive scale of these efforts. Apparently Google puts a lot of effort into this initiative.

They also said that it’s a few scammers that manage to create the majority of these negative ads with users creating new accounts as fast as Google can identify and remove them. In turn Google increases it’s efforts and so the arms race continues. Google claims they continue to make ground against these people demonstrated by the existing quality of their advertising.

Google's Fight Againt Bad Ads


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Google AdSense Creator Gil Elbaz Sells Data to Businesses and Governments

His new company, Factual, sells location data and will be introducing a mobile-targeted product.

responsive search marketingGil Elbaz, the founder of Factual, a data aggregation company, says that Google can’t be considered an “honest” data source because it sells its services to consumers. Elbaz founded and later sold a company named Applied Semantics which was acquired by Google in 2003 and was branded AdSense. Read this really interesting article on The Wall Street Journal blog.

Factual doesn’t sell the the data to consumers at all. Instead it caters to companies and governments like Facebook, AT&T and CitySearch to parse and extract valuable location data. For example, Facebook used Factual data for its Places Local Deals service two years ago. They sit on a tremendous amount of data which continues to grow at a massive pace.

Reports indicate we should see an announcement of a new products being offered by Factual as early as tomorrow. Its new service will offer location and mobile ad-targeting tools that provide data on the type and density of businesses near a given location, as well as demographic info on age, gender, race, and median household income for locations. The idea is to provide some contextual punch to a world where technology and its users are becoming increasingly mobile, Elbaz said.

Responsive Search Marketing is quickly becoming necessary in our modern age of SEM. As companies like this continue to data-farm and gather information about our whereabouts it offers a huge opportunity for businesses to gain valuable market information. This guy seems like he has some sincere philanthropic views. Of course, there are some concerns about huge data farms creating a monopoly of data and then controlling prices, etc…