About
In search since 2008.
Still doing the work myself.
I started in SEO and technical brand strategy in 2008. NJ SEO Firm has been my independent practice since 2010.

Started in 2008.
Still independent.
I started doing SEO in 2008. NJ SEO Firm launched two years later as an independent consulting practice: no partners, no investors, no agency structure. It’s still exactly that.
Search and brand strategy.
Both surfaces.
The work spans SEO and technical brand strategy: not just rankings, but how a brand appears, how it’s cited, and how it holds up in AI search. Search has changed enough that the two disciplines have to move together.
law firms · local services · SaaS · B2B · ecommerce
One client
at a time.
Solo practice. No team, no junior staff. When you hire me, I’m the one doing the audit, writing the copy, and fixing the technical issues.
I also take on advisory work across industries — strategy, not execution. That breadth informs the work. No overhead added to any single engagement.
Two engagements a quarter, no exceptions. If I’m full, I’ll say so.
Not the right fit
for everyone.
If you need a full-scale marketing operation, I’m not the right fit. Full-scale means ad buying at volume, large content teams, and coordinated PR. That’s agency work, and I’m not an agency.
What I am right for: clients who want direct access to the person doing the work. No layers. No handoffs.
Based in
New Jersey.
I’m based in Morris County, NJ. I work with clients anywhere. Geography has never been a restriction on an engagement.
Want to know
if I can help?
Book a free intro call. I’ll tell you what I see and whether the engagement makes sense. No pitch, no pressure.
Also reachable at
hello@newjerseyseofirm.com
Morris County, NJ
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