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Practice area · 03 · 90-day sprint

New Jersey AEO Services

Answer Engine Optimization.
Getting your brand in the answer.

Answer engine optimization (AEO) is the practice of getting your business cited inside AI-generated answers. Ranking on page one is table stakes. Your customers’ next question goes to ChatGPT, Perplexity, or Google’s AI overview. I make sure your business is the one those models name.

§ 01 · Why now

The answer layer arrived. Quietly.

Google already answers most searches on the results page. ChatGPT answers direct questions without a link. Perplexity cites three sources and sends one of them a click. The asked-and-answeredeconomy rewards businesses those models name — and quietly penalizes the rest.

Classical SEO is still necessary. It’s no longer sufficient.

58%
Google searches ending without a click — 2025
3.2×
Growth in AI-assistant queries YoY
1 in 4
Local businesses absent from AI overviews
§ 02 · Definition

What AEO actually is —
and what it isn’t.

Classical SEO

Earning a position on Google’s results page for a query. The unit of success is a blue link clicked by a human.

  • SurfaceGoogle SERP
  • MetricRank · CTR · clicks
  • Won byAuthority · relevance · UX
  • Horizon60–120 days
Answer Engine Optimization

Earning a mention inside an AI-generated answer. The unit of success is being one of the entities the model names.

  • SurfaceChatGPT · Perplexity · AIO · Claude · Gemini
  • MetricMention rate · rank within mentions
  • Won byEntities · schema · citations
  • Horizon30–90 days
§ 03 · Inside the tracker

Measurement,
not vibes.

Every engagement ships with a live visibility tracker — 12 prompts, 5 platforms, 5 runs per cycle. A preview below. The full product lives at dashboard.newjerseyseofirm.com.
AE
Y
Your Brand
EM
Visibility report · as of Apr 18, 2026

Your Brand

How Your Brand appears in generative search results across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.

Last 30 days
▥ Overview↗ Competitors 6▦ Prompts 12∞ Citations 38→ Trends
Visibility score
55.0
+3.1 vs prior 30d
% of prompts mentioning Your Brand
Competitive rank
#2
of 6
Holding rank vs last period
Mentions
55
avg /100
Across 12 prompts × 5 platforms × 5 runs
Strongest platform
A
Claude
68 +7.8
Weakest: AI Overviews (43)
By platform

Per-platform performance

How your brand performs across each AI platform. Each card shows score, rank against competitors, and 30-day trajectory.

ChatGPT
#2
61/100
+4.2
Gemini
#2
54/100
+1.1
Claude
#1
68/100
+7.8
Perplexity
#3
49/100
-0.6
AI Overviews
#2
43/100
+2.4
Competitive set

Brand leaderboard

#
Brand
Visibility
Δ30D
By platform
1
CCompetitor A
58.2
+0.4
7251445866
2
YYour BrandYou
55.0
+3.1
6154684943
3
CCompetitor B
47.0
+0.1
4862395531
4
CCompetitor C
38.6
+8.7
3841523428
Cell intensity reflects score · Your Brand highlightedShowing 4 of 6 · see full leaderboard →

Illustrative dashboard using anonymized data. Real client dashboards mirror the structure — with your data.

§ 04 · Method

The 90-day sprint.

A single, linear engagement. Baseline → build → monitor. No retainer required. Most clients move to one after results land.
WEEK 1–2
01

Baseline

12 prompts drafted, 5 platforms queried. You get your Visibility Score and the gaps that matter.

WEEK 3–5
02

Entity & schema

Organization, Person, Product, FAQ, and About schema. Entity clarity is how the models learn what you are.

WEEK 5–10
03

Content & citations

Question-level pages. Citation footprint in directories, podcasts, and press the models actually read.

WEEK 10–13
04

Monitor

Weekly tracker re-runs. Prompt re-tuning as models change. A handoff plan for ongoing maintenance.

§ 05 · Deliverables

What you get.

A concrete artifact for every phase. Nothing theoretical.
  • Baseline Visibility Reportwk 2
  • Prompt matrix (12 prompts × 5 platforms)wk 2
  • Entity graph & schema packagewk 4
  • About / Company / Person pageswk 5
  • Question-level content briefswk 6–8
  • Citation & directory outreach planwk 8
  • Re-run reports (weekly)wk 6–13
  • Competitor deltas & positioning noteswk 10
  • Maintenance playbookwk 13
  • Client tracker access (ongoing)incl.
§ 06 · FAQ

Six fair questions.

Do you guarantee my brand will be cited?+

No. The models are a moving target. What I guarantee is the work — schema, content, citations — and a measurable baseline-to-endpoint lift on the tracker. Clients see measurable Visibility Score lift over the course of the sprint.

How is this different from classical SEO?+

Classical SEO competes for blue links. AEO competes for mentions inside generated answers. The fundamentals overlap — authority, structure — but the metric, the surface, and the tactics diverge sharply.

What if I don't have classical SEO in order?+

We start with the audit. If the fundamentals are broken, we fix those first — AEO on a weak foundation is a waste of money.

Which AI platforms do you track?+

ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. The five major AI platforms.

Do I need the tracker separately?+

No — every AEO engagement includes tracker access for the duration. After the sprint, you can keep it month-to-month as a standalone product.

Can I just buy the tracker?+

Yes. A free single-brand report lives at dashboard.newjerseyseofirm.com. Paid plans unlock more prompts, competitors, and re-run cadence.

§ 07 · Next step

Ready to be the
answer they give?

Book a free 30-minute consultation. No pitch, no pressure — just an honest look at where you stand in AI search.