MORRIS COUNTY, NJ
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§ Field Notes · Blog

From the SERP.

Practical SEO and AEO notes for New Jersey businesses.

FIELD · NOTES

AI Cites Everyone But You. Here's How to Get Cited.

A citation graph tells you where you stand. The harder question is what to do about it. Almost none of the graph is yours and you can't move most of it, so getting cited by AI is narrower work than it sounds: find the few sources you can actually move, and the few worth moving, and work those.

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AI Cites Everyone But You. Here's How to Get Cited.
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FIELD · NOTES
May 28, 2026

Anatomy of an AI Citation Graph

I pulled the citation graphs behind eight sites across six industries. The shape was the same every time: a tiny shared trust core, a modest head, a long tail that's half single-citation sources. What changes by industry isn't the shape. It's which domains fill the slots.

FIELD · NOTES
May 24, 2026

Why Citations Drive AI Visibility

Mention rate tells you whether you appear in AI answers. Citation tracking tells you why. njseo's leaderboard sits on a citation graph of 2,310 citations across 581 domains, and the shape of that graph is the actual explanation.

FIELD · NOTES
May 18, 2026

How I Measure AI Search Visibility

I run defined prompts against four AI search platforms and harvest the citations behind each appearance. Here's 30 days of AI search visibility data on my own site, including the 0% rows.

FIELD · NOTES
May 5, 2026

Should I Block AI Bots? (Probably Not)

Probably not. I audited 30 sites including every major news publisher and AI lab: 8 of 8 publishers blocked AI bots, 1 of 22 non-publishers blocked (Reddit, for licensing). Everyone else allowed everything.

CASE · STUDY
May 3, 2026

Schema Markup in 2026: What I Shipped

Schema is the layer search engines and LLMs read to interpret what your site is. Here's what counts as basics in 2026, what I layered on top, and what I caught getting wrong on my own rebuild.

CASE · STUDY
Apr 29, 2026

Keep, Merge, Redirect, or Kill: Here's How I Decided

I had sixty pages on my own SEO site. I kept five. The same content pruning framework works on libraries ten or a hundred times the size. Volume isn't the question. Decision rules are.

CASE · STUDY
Apr 26, 2026

Why I Rebuilt on Next.js (And Who Probably Shouldn't)

I run an SEO firm. I rebuilt my site on Next.js. Most of my clients are on WordPress and that's the right call for them. Here's the honest version.

CASE · STUDY
Apr 24, 2026

I Let My Own Site Die. Let's Bring It Back.

I've owned newjerseyseofirm.com since 2012. The site did what I needed it to. Now I want my own house back in order.

LINK · BUILDING
Apr 22, 2026

What Are Bad Links? Unnatural Backlinks and SEO in 2026

Bad links can cost you rankings, but Google's enforcement has changed. Here's what counts as an unnatural link in 2026 and what to actually do about it.